Cardwell Creative
Multi-media Marketing and Advertising Communications

The Work

Izzy's Franchise Systems

Bringing tasty creative content to the table...

Web site

Izzy's web site

>> View Izzy's web site

A redesign with an eye for simplicity, this site hints at Izzy's transition into focusing on open-flame grills. It also provided a launching pad for their successful E-Grill Rewards Program.

Flash/video production: Jon Jaschob

Television: "Fall Menu, So Many Changes"

Using a variety of footage and photography, along with our own graphics and compositing, we created a TV spot that was in step with the campaign, and made efficient use of budgetary resources.

Video production: Jon Jaschob

Email bulletin

Izzy's web site

>> View the Izzy's e-Grill Rewards email

We built and deployed easy to update email bulletin templates for Izzy's successful E-Grill Rewards program. The design is simple and direct, and allows for customization without "reinventing the wheel".

Izzy's Smokehouse logo

Izzy's Smokehouse logo

Izzy's launched a variety of smoked meats as a way to add a unique and tasty new spin to their menu. This logo acted as their symbol, evoking the warmth and flavor of this specialized method of cooking.

Menu art

Menu art

Designed to be compatible with the "main" Smokehouse logo, we created menu graphics that illustrate the idea of tasty smoked meats served by friendly restaurant staff.

In-store Video Promo Reel

Resident grill expert Chef Marko is host of the "Izzy's Channel", an in-store video program that makes Izzy's marketing messages - and their food - look larger than life. Produced in HD widescreen, it provides a dynamic platform for entertaining and raising awareness.

Comments

Izzy's approached our Creative Director, Don Flowers with a desire to place new emphasis on the variety and quality of their menu items. So, in support of a revamped menu, a more polished set of tv commercials was produced. We also redesigned the Izzy's web site as part of a comprehensive rebranding effort, making it more useful and compelling. Feedback from customers suggests that Izzy's is achieving a happy blending of convenience and good taste.

Partial account duties:

Overall creative direction, including conceiving, writing and directing t.v. commercials; print design and production, and web site design