Cardwell Creative
Multi-media Marketing and Advertising Communications

The Work

Moonfire and Sun Garden Center

Designing Promotions in "the Spirit of the Garden"

Television: "Spirit of the Garden"

In this flagship spot, we made efficient use of existing resources with a creative solution that required no still or video photography. In addition, we sought to make it abundantly clear what Moonfire's product/service is.

Logo design

logo design

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Designed in a fitting style for this company's personality, the Moonfire and Sun logo functions strategically, seeking to appeal to a wide audience by balancing out the "mystical" overtones of the name.

Web site

web site

>> View the Moonfire and Sun web site

A good example of a client-editable web site that has been customized to the client's needs. From current sales to new inventory, Moonfire and Sun has the ability to quickly publish fresh content.

Radio advertising

Listen: Grand Reopening Spot

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Listen: "Rake in the Savings"

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Listen: "Barbecue Breakdown"

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Listen: the Moonfire and Sun Jingle

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Starting with the Grand Reopening spot, this radio campaign combined careful thought toward demographics with occasional humor for a message that's friendly and inviting. The development of a jingle adds a memorable asset that will build in value over time.

Producer and Announcer: Russ Cimber; Jingle sound design: Bill Scream

Art in the High Desert ad

Art in the High Desert ad

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As a sponsorship for a popular local art festival, this unconventional collage was later commemorated in a limited edition print run of wall calendars and distributed at the garden center.

Bumper magnets

logo design

Comments

Located in beautiful Central Oregon, Moonfire and Sun is right at home in a region with a personality all its own. Determined to stand apart in an era of superstores and wholesale price clubs, the client hired us to develop marketing materials with a touch of High Desert mysticism that would appeal to the most passionate gardeners, without alienating more "down to earth" customers. From on-site bluegrass band performances to showcasing goods crafted by local artisans, Moonfire has truly captured the "Spirit of the Garden"... and we've helped them spread the word.

Partial account duties:

Identity redesign; development of creative campaign for print and radio; copy writing; design and setup for blog-integrated web site with client-editable content management system; multi-faceted development and assistance with seasonal promotions